Job Title: Media Planning Manager Department: Marketing and Strategy Location: Lagos Job Description: Research and implement industry best practices with regard to Communication via Mass Media Promote and ensure the buy-in of the various functions in MTNN on Media related issues Lead cross-functional initiatives to proactively ensure smooth implementation of all Media managements needs Provide Support in Brand (& sub brands ) ArchitectureActively guide and influence the development of brand communication plans Contribute to Brand Communication development Oversee and coordinate Media strategy/implementation plans Ensure plan integrity is maintained during implementation and ensure corporate negotiations are met Manage monthly media expenditure control Continuously review brand – media buying performance Monitor campaign effectiveness via post campaign research to measure achievement of compliance and set objectives Manage the Master brand and Market segments’ Media budget Effect Media negotiations (often with Media agency) Build and manage relationships with appointed Media Agencies Monitor Market and media trends and identify strategic (new / impactful) media opportunities, as appropriate Interface with the Media Monitoring agency Monitor the invoicing and payment processes to ensure hitch-free campaigns and prompt agency payments Provide the company/segments media overview Input into Media budgets forecasts for Master brand, Consumer and Business Market segments Control and manage the Media budgets of Consumer/ Business market segments and Master brand activities Manage cross functional relationships Develop organization-wide interpersonal skills and contacts Develop MTNN Market research and strengthen its strategic partnership with Marketing team leaders, relevant Industry bodies and Media owners Coordinate tactical media placements for all MTN N mass awareness campaigns Job Conditions: Normal MTN working conditions. Frequent travels. Extended Working Hours. Reporting To: Senior Manager, Masterbrand Required Skills: A first degree in any of the Social Science disciplines. Masters in Business Administration. 8 years marketing experience on either the client or the agency’s [...]
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