Job Title: Trade Marketing Consultant Division: Sales and Distribution Location: Borno Job Description: MANAGE AND DEVELOP CHANNEL DISTRIBUTION RELATIONSHIP Increase Loyalty – Build Relationship and Support Trade partners and Sub dealers Build relationship between lower and upper levels (i.e. between Authorize distributors and sub dealers) Improve communication (To and Fro trade) – Call cycle time per territory(8-10 visit a day or as business requires) Link subs, retailers etc to Trade Partners and help nurture the relationship INCREASE SALES/ACTIVATIONS AND PRODUCT PENETRATION Identify, classify and support all players in channels of distribution – Database building. Weekly / monthly update Ensure MTN product availability in channel is >95% at all times – Weekly product availability report of all visited outlets during call cycles Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed and relevant Sub Dealers followed up – Weekly / monthly report Resolve all issues/queries with regards to activations, products and promotions Direct all channel participants to MTN identified growth area within your territory MANAGE BRAND VISIBILITY WITHIN TERRITORY Establish consistent channel standards – Branding as per channel recommendation. Increase brand awareness – Signage, POS distribution, visibility Target 65% visibility in the channel of distribution (Trade marketing team will measure) Target 65% space within each outlet (Trade marketing team will measure) Support all identified outlets with 100% merchandizing as appropriate and defined. 100% POS Distribution to all channels of distribution within 14 days of release 100% replacement of expired, damaged or obsolete materials within territory 100% removal of obsolete materials and messages IMPROVE STOCK MANAGEMENT IN CHANNEL Manage stock in channel and reports. Direct outlets with stock challenges to identified Trade Partners to ensure there is no stock out within your territories Must obtain list of sim distribution by Trade Partners from Distributor Account Executives – Ongoing, [...]
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